Diversity & Inclusion Rebrand
An integrated visual identity bringing consistency and clarity to the firm’s D&I communications.
Tasked with leading a full rebrand for the Diversity & Inclusion department at Shearman & Sterling LLP, I created a unified visual identity that reflected the department’s values and strengthened consistency across its communications. The project transformed outdated materials into a modern visual system that could be applied across print, digital, and internal communications.
Logo
The D&I department requested a refreshed visual identity that would reflect their core values of intersectionality, equity, and belonging. I developed a clean, modern logo that symbolizes unity—where diverse identities converge. Designed for versatility, the mark became the foundation for the broader D&I visual system.
Handout
To support internal outreach, I designed a one-page handout that clearly communicates the department’s resources, purpose, and goals. The layout uses strong hierarchy and the firm’s brand palette to ensure readability and consistency across teams.
Newsletter - 2020 Year in Review
This interactive digital newsletter, built using Ceros, served as a year-end microsite to highlight the firm’s D&I milestones. Created for employees, clients, and external partners, the responsive and shareable experience extended the D&I identity into a fully branded digital environment.
Iconography
To unify the D&I visual language, I developed a custom set of icons reflecting key values and program areas. These icons maintain consistent stroke weight, color application, and thematic meaning—allowing them to be reused across print and digital touchpoints while reinforcing brand identity.