M&A Symposium
An immersive event identity concept developed for a global symposium focused on M&A strategy.
As part of the design team for the firm’s Mergers and Acquisitions (M&A) Symposium, I developed a comprehensive alternate branding concept that advanced to the final round of consideration.
The visual system was built around the metaphor of merging water droplets, representing convergence, transformation, and collective momentum. The concept was developed across environmental graphics, digital displays, event collateral, and communications to create a cohesive experience around the symposium theme: Transacting in Times of Unrest, Uncertainty, and an Election.
Back Drop
Proposed main-stage backdrop introducing the visual identity through themes of liquidity, transparency, and global movement.
Spatial Graphics
Environmental graphics extended the proposed visual system across key communal areas, demonstrating how the identity could create an immersive experience throughout the event space.
Event Badge
Name badge and lanyard concepts extended the visual identity into attendee materials while maintaining strong readability and brand consistency.
Save the Date
Email campaign concept carrying the event identity into digital communications while clearly presenting key event details and registration information.
Presentation Screens
Digital screen applications extended the visual identity across general sessions and breakout spaces, creating consistency throughout the attendee experience.